Less 20%
of European start-ups reach series A within 3 years of seed round
The jump between seed to Series A is known as The Valley of Death
Our experienced funding and investment experts will support you in shaping your pitch and developing your business to become the business investors are literally fighting over.
Investors need to see much more than just a great idea
Founders have varying levels of experience, understanding of the investment round process and how it works.
Below are examples of how the CFO Here'n'Now could help you develop the funding strategy that suits your business and your longer-term aspirations.
What does this support look like?
We believe that a clear understanding of your longer-term objectives is fundamental to getting your early and medium-term investment strategy right. Our first step is always to ensure that founders have a clear understanding of how the overall funding process works and how to align their expectations and aspirations with it.
Which type of investor you approach at which point are key determinants of a successful future outcome. Structures you put in place today will have a material impact on the attractiveness of your business to others later on. We will help you identify the right types of investor and develop your understanding of their motivations and the risks that they bring.
To get investment, you need to get a meeting. To win that all-important first meeting requires you to convey all the key elements they look for in less than four minutes. Our well structured framework helps founders target those elements and structure them in way that increases the chances of gaining traction.
A successful investment round requires you to negotiate an outcome that works for both you and your incoming investors. With the benefit of significant experience from both sides of the table - as successful entrepreneurs and professional buy-side investors - CFO Here'n'Now ensures that you understand the key drivers of that successful outcome as well as the potential pitfalls of structures that incoming investors may try and impose on you.
Investor types
Capturing investor attention
‍Negotiating successfully
Understanding the bigger picture
Investment round support
Expected Timeline
Business model to support investment round
1 to 6 months
Building a credible business development and scaling-up story
Leading through pitch deck preparation
Making sure your startup obtained the highest possible valuation amongst investors
Participation in negotiations with investors
Full scope advisory service for startups