We believe that a clear understanding of your longer-term objectives is fundamental to getting your early and medium-term investment strategy right. Our first step is always to ensure that founders have a clear understanding of how the overall funding process works and how to align their expectations and aspirations with it.
Which type of investor you approach at which point are key determinants of a successful future outcome. Structures you put in place today will have a material impact on the attractiveness of your business to others later on. We will help you identify the right types of investor and develop your understanding of their motivations and the risks that they bring.
To get investment, you need to get a meeting. To win that all-important first meeting requires you to convey all the key elements they look for in less than four minutes. Our well structured framework helps founders target those elements and structure them in way that increases the chances of gaining traction.
A successful investment round requires you to negotiate an outcome that works for both you and your incoming investors. With the benefit of significant experience from both sides of the table - as successful entrepreneurs and professional buy-side investors - CFO Here'n'Now ensures that you understand the key drivers of that successful outcome as well as the potential pitfalls of structures that incoming investors may try and impose on you.
Capturing investor attention
Understanding the bigger picture